Search This Blog

Thursday 12 January 2012

Developing a model for evaluating and prioritizing of new product development strategies under fuzzy environment

African Journal of Business Management
Volume 5, Issue 22, 30 September 2011, Pages 9262-9277
ISSN: 19938233
Document Type: Article
Source Type: Journal



Developing a model for evaluating and prioritizing of new product development strategies under fuzzy environment


a Department of Industrial Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
b Control Engineering Department, Faculty of Electrical and Computer Engineering, University of Tabriz, Tabriz, Iran


Abstract

In the varying and uncertain environmental desires of customers, companies can not produce their current products forever. They apply different strategies to keep themselves competitive and effective in this altering environment. In this regard one of the key strategies is development of new products. New product development is one of the risky activities and is vital for survival and success of organizations. This paper introduces a model for evaluating and prioritizing new products development strategies. First, effective criteria and alternatives are identified. Then, the fuzzy multi criteria decision making method is applied to weight different measures and alternatives. In this paper, different new methods are introduced for calculation of fuzzy utilities and weights of criteria and prioritizing alternatives. For validation of the proposed model, it is applied for evaluation and prioritizing development strategies of new products in an automobile parts manufacturer. Compared to hierarchical process, the results of the proposed model were different. Also, identification and classification of effective factors for success of a new product development strategy is application of the proposed model. © 2011 Academic Journals.

Language of original document

English

Author keywords

Fuzzy logic; Multi criteria decision making; New product development; Strategy

References (41) View in table layout


Akova, B., Ulusoy, G., Payzin, E., Kayla, A.R.
(2003) An integrated new product development model for the Turkish electronics industry
Working Paper, Bogazici University, Istanbul


Azadeh, A., Nazari-Shirkouhi, S., Hatami-Shirkouhi, L., Ansarinejad, A.

A unique fuzzy multi-criteria decision making: Computer simulation approach for productive operators' assignment in cellular manufacturing systems with uncertainty and vagueness
(2011) International Journal of Advanced Manufacturing Technology, 56 (1-4), pp. 329-343. Cited 3 times.
doi: 10.1007/s00170-011-3186-9

Azadeh, A., Shirkouhi, S.N., Rezaie, K.

A robust decision-making methodology for evaluation and selection of simulation software package
(2010) International Journal of Advanced Manufacturing Technology, 47 (1-4), pp. 381-393. Cited 4 times.
doi: 10.1007/s00170-009-2205-6

Bstieler, L., Gross, C.W.

Measuring the effect of environmental uncertainty on process activities, project team characteristics, and new product success
(2003) Journal of Business and Industrial Marketing, 18 (2-3), pp. 146-161. Cited 13 times.

Chang, P.-L., Chen, K.-L.

The influence of input factors on new leading product development projects in Taiwan
(2004) International Journal of Project Management, 22 (5), pp. 415-423.
doi: 10.1016/j.ijproman.2003.11.002

Chen, J., Reilly, R.R., Lynn, G.S.

Uncertainty: Is it a Threat or Opportunity for New Product Development Teams?
(2005) Wesley J.
Howe School of Technology Management Stevens Institute of Technology, Institute for the Study of Business Markets The Pennsylvania State University


Cheng-Jen, H., Li-Long, Y., Chun-Huw, L.
(2007) The Application of Knowledge Management in New Product Development, Business and Information conference
(Tokyo July 10-13)


Cooper, R.G., Kleinschmidt, E.J.

Winning businesses in product development: The critical success factors
(2007) Research Technology Management, 50 (3), pp. 52-66. Cited 31 times.
http://docserver.ingentaconnect.com/deliver/connect/iri/08956308/v50n3/s9.pdf?expires=1179818467&id=37676597&titleid=5483&accname=Elsevier&checksum=AFEEE26FF0AEB82DE77951883E47953E

Cooper, R.G.
(2003) Winning at New Product: Accelerating the process from Idea to Launch. Cited 2 times.
Chinese mechanical industry publishing (in Chinese)


David, F.
(2010) Strategic Management: Concepts. Cited 95 times.
Prentice Hall


De Brentani, U., Kleinschmidt, E.J., Salomo, S.

Success in global new product development: Impact of strategy and the behavioral environment of the firm
(2010) Journal of Product Innovation Management, 27 (2), pp. 143-160. Cited 7 times.
doi: 10.1111/j.1540-5885.2010.00707.x

Ebrahim, N.A., Ahmed, S., Taha, Z.

Critical factors for new product developments in SMEs virtual team
(2010) African Journal of Business Management, 4 (11), pp. 2247-2257. Cited 5 times.
http://www.academicjournals.org/ajbm/PDF/pdf2010/4Sept/Ale%20Ebrahim%20et%20al.pdf



Feyzioǧlu, O., Büÿuközkan, G.

An integrated group decision-making approach for new product development
(2008) International Journal of Computer Integrated Manufacturing, 21 (4), pp. 366-375. Cited 9 times.
doi: 10.1080/09511920701575195

Fox, J., Gann, R., Shur, A., Von Glahn, L., Zaas, B.

Process uncertainty: a new dimension for new product development
(1998) EMJ - Engineering Management Journal, 10 (3), pp. 19-27. Cited 5 times.



Frambach, R.T., Prabhu, J., Verhallen, T.M.M.

The influence of business strategy on new product activity: The role of market orientation
(2003) International Journal of Research in Marketing, 20 (4), pp. 377-397. Cited 34 times.
doi: 10.1016/j.ijresmar.2003.03.003

Gehin, A., Zwolinski, P., Brissaud, D.

A tool to implement sustainable end-of-life strategies in the product development phase
(2008) Journal of Cleaner Production, 16 (5), pp. 566-576. Cited 40 times.
doi: 10.1016/j.jclepro.2007.02.012

Ho, Y.-C., Tsai, C.-T.

Comparing ANFIS and SEM in linear and nonlinear forecasting of new product development performance
(2011) Expert Systems with Applications, 38 (6), pp. 6498-6507.
doi: 10.1016/j.eswa.2010.11.095

Huang, X., Soutar, G.N., Brown, A.

New product development processes in small and medium-sized enterprises: Some Australian evidence
(2002) Journal of Small Business Management, 40 (1), pp. 27-42. Cited 29 times.

Iranmanesh, H., Shirkouhi, S.N., Skandari, M.R.

Risk Evaluation of Information Technology Projects Based on Fuzzy Analytic Hierarchal Process
(2008) Int. J. Comput. Inform. Sci. Eng., 2 (1), pp. 38-44. Cited 7 times.


Iwu, C.G.

Impact of product development and innovation on market share
(2010) African Journal of Business Management, 4 (13), pp. 2659-2667. Cited 2 times.
http://www.academicjournals.org/ajbm/PDF/pdf2010/4Oct/Iwu.pdf



Khan Mohammadi, S., Hassanzadeh, I., Mathur, R.M., Patil, K.V.

New fuzzy decision-making procedure applied to emergency electric power distribution scheduling
(2000) Engineering Applications of Artificial Intelligence, 13 (6), pp. 731-740. Cited 13 times.
doi: 10.1016/S0952-1976(00)00044-0

Kuen, C.W., Zailani, S., Fernando, Y.

Critical factors influencing the project success amongst manufacturing companies in Malaysia
(2009) Afr. J. Bus. Manage., 3 (1), pp. 16-27. Cited 9 times.


Lee, L.-Y., Fu, C.-S., Li, S.-M., Chen, S.-M.

The effects of a project's social capital, leadership style, modularity, and diversification on new product development performance
(2011) African Journal of Business Management, 5 (1), pp. 142-155.
http://www.academicjournals.org/ajbm/PDF/pdf2011/4Jan/Lee%20et%20al.pdf



Lin, M.-C., Wang, C.-C., Chen, M.-S., Chang, C.A.

Using AHP and TOPSIS approaches in customer-driven product design process
(2008) Computers in Industry, 59 (1), pp. 17-31. Cited 70 times.
doi: 10.1016/j.compind.2007.05.013

Lu, L.Y.Y., Yang, C.

The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry
(2004) Industrial Marketing Management, 33 (7), pp. 593-605. Cited 26 times.
doi: 10.1016/j.indmarman.2003.11.002

Lynn, G.S., Abel, K.D., Valentine, W.S., Wright, R.C.

Key factors in increasing speed to market and improving new product success rates
(1999) Industrial Marketing Management, 28 (4), pp. 319-325. Cited 33 times.

March-Chordà, I., Gunasekaran, A., Lloria-Aramburo, B.

Product development process in Spanish SMEs: An empirical research
(2002) Technovation, 22 (5), pp. 301-312. Cited 30 times.

Naghadehi, M.Z., Mikaeil, R., Ataei, M.

The application of fuzzy analytic hierarchy process (FAHP) approach to selection of optimum underground mining method for Jajarm Bauxite Mine, Iran
(2009) Expert Systems with Applications, 36 (4), pp. 8218-8226. Cited 19 times.
doi: 10.1016/j.eswa.2008.10.006

Nair, B., Radhadevi, S.
(2006) Competitive and collaborative supply chains: The strategic role of product innovation, secondary markets and channel structure
Ph.D. thesis, The University of Texas at Austin


Noke, H., Hughes, M.

Climbing the value chain: Strategies to create a new product development capability in mature SMEs
(2010) International Journal of Operations and Production Management, 30 (2), pp. 132-154. Cited 2 times.
doi: 10.1108/01443571011018680

Ozer, M.

Factors which influence decision making in new product evaluation
(2005) European Journal of Operational Research, 163 (3), pp. 784-801. Cited 23 times.
doi: 10.1016/j.ejor.2003.11.002

Petrick, I.J., Echols, A.E.

Technology roadmapping in review: A tool for making sustainable new product development decisions
(2004) Technological Forecasting and Social Change, 71 (1-2), pp. 81-100. Cited 44 times.
doi: 10.1016/S0040-1625(03)00064-7

Pun, K.F., Yiu, M.Y., Chin, K.S.


(2010) Int. J. Adv. Oper. Manage., 2 (1), pp. 57-79. Cited 3 times.

Rezaie, K., Bayat, M., Shirkouhi, S.N.

Evaluating effective factors of implementing knowledge management based on FAHP method
(2009) Proceedings - 2009 3rd Asia International Conference on Modelling and Simulation, AMS 2009, art. no. 5072019, pp. 398-403.
ISBN: 978-076953648-4
doi: 10.1109/AMS.2009.70

Saaty, T.L.
(1980) The analytic hierarchy process. Cited 6708 times.
1980. McGraw-Hill, New York


Soldatos, J., Hardy, J.

The New Product Development Process in Australian Grocery Organizations
(2007) Management, 14 (1), pp. 61-67.


Thietart, R., Xuereb, J.

Rationality and the management of uncertainty in new product development
(1997) Proceedings of the conference MONTREAL
In


Wang, W.-P.

Evaluating new product development performance by fuzzy linguistic computing
(2009) Expert Systems with Applications, 36 (6), pp. 9759-9766. Cited 17 times.
doi: 10.1016/j.eswa.2009.02.034

Wei, C.-C., Chang, H.-W.

A new approach for selecting portfolio of new product development projects
(2011) Expert Systems with Applications, 38 (1), pp. 429-434. Cited 2 times.
doi: 10.1016/j.eswa.2010.06.081

Zadeh, L.A.

Fuzzy sets
(1965) Information and Control, 8 (3), pp. 338-353. Cited 14714 times.

Zahay, D., Griffin, A., Fredericks, E.

Sources, uses, and forms of data in the new product development process
(2004) Industrial Marketing Management, 33 (7), pp. 657-666. Cited 32 times.
doi: 10.1016/j.indmarman.2003.10.002

Scopus - Document details

No comments:

Post a Comment